9 quick thoughts about (Black Swan) Digital Fundraising in the coming months…
With everything going on right now, I'm talking with a lot our International Nonprofit clients about their digital fundraising.
Obviously this is not business as usual. January 2020 seems like 3 years ago. The ground has shifted under our feet and we all need to re-think and re-plan.
Here are some thoughts... (would love to hear yours too)
Ninja tactics to raise more from Facebook fundraisers and get the data! [IFC Holland 2019 Slides]
How Pancreatic Cancer UK recruited over 100,000 high quality leads from cold prospects and doubled their regular donors... using Facebook Ads [IoF Convention 2019 Slides]
A Fundraiser’s Guide to Navigating the Digital Landscape in 2019 🔥 [Facebook Social Good Plenary Slides]
Nick was invited by Facebook to open their Social Good event in Olso, Norway this month.
Charities in Norway have seen a lot of success with Facebook’s Giving Tools and we are happy to be working with some Norwegian charities on GivePanel. Our new tool for Facebook Fundraising.
In his opening plenary, Nick talked about the scale of digital and in particular three key factors:
The power of Contextual Congruence
How Rapid Testing can unlock scale
How to tell the difference between Glitter and digital Gold
You can down the slides below :)
How to Leverage the Power of Facebook's Giving Tools [IoF London Slides]
500,000 New Supporters From Facebook…Who Said Digital Doesn’t Scale? [IFC Session Slides]
In October 2018 Nick presented with Danni Adam from Greenpeace UK at the International Fundraising Congress in Holland about their Facebook Advertising strategy. In this 90 minute session (which was packed out three times!) Nick and Danni shared the 4 “secrets” of the new model charities need to adopt to take advantage of this huge new paid media opportunity.
Enjoy!