Many nonprofit organisations struggle to set up and scale digital media effectively for fundraising. Lack of investment, skills, knowledge mean that opportunities in digital get missed.
Background
Nick got started in digital early, building websites, SEO and email campaigns back in the late 1990s, making some cash when he was still at University. His first experience in the charity sector was in 2005 when he worked with top 10 UK charity, Christian Aid to launch virtual gifts online together with a paid digital marketing strategy that generated over £1 million in the first 60 days (against a target of just £10,000!)
From there Nick went on to lead the National Trust’s largest ever investment in digital transformation, doubling online revenues and launching one of the most successful charity iPhone apps which generated over 1million downloads in it's first year.
GOING GLOBAL
Nick was the lead digital fundraising consultant for UNICEF, the international children's charity, for nearly a decade - helping the organisation to invest over $10 million a year in paid digital media at over a 3:1 return, including launching a paid digital media programme in Asia that grew 1,000% in 5 years, recruiting 10s of thousands of monthly donors. It was here that Nick developed a deep understanding of how to roll out digital fundraising with global organisations.
Nick speaks (mostly Keynotes) at fundraising and digital conferences world-wide. Click here for more about booking Nick to speak.
INNOVATION
Nick’s innovative work in digital fundraising has had a transformative impact on how nonprofits engage with potential donors online.
In 2017 he started RaiseThru, an accelerator programme that coached 100s of digital fundraisers on how make the most of Facebook Ads. He is also the founder of GivePanel, a platform designed to assist nonprofits in leveraging social media for fundraising efforts. He also helped to start the Digital Fundraising Academy.
OUR APPROACH
Now Nick has assembled a team of proven digital experts that help unlock digital fundraising for a roster of incredible charity clients. He emphasises practical results over theoretical discussions, making his approach highly actionable for nonprofits looking to enhance their digital fundraising strategies.