I got started in digital early, building websites, SEO and email campaigns back in the late 1990s, making some cash when I was still at University. My first experience in the charity sector was in 2005 when I helped an international development charity launch virtual gifts online together with a paid digital marketing strategy that generated over £1million in the first 60 days (against a target of £10,000)

From there I went on to revamp one of the largest conservation charities' digital team and infrastructure, doubling online revenues and launching one of the most successful charity iPhone apps which generated over 1million downloads in it's first year.

For the past 7 years I’ve been helping international humanisation organisations scale their paid digital media programmes as a consultant. For example I helped an international children's charity invest over $10million a year in paid digital media at over a 3:1 return, including launching a paid digital media programme in China that grew 1,000% in 5 years, recruiting 10s of thousands of monthly donors.

To date, many humanitarian organisations have struggled to set up and scale digital media effectively for fundraising. Lack of investment, skills, knowledge mean that the opportunities in digital get missed. Now with the size and advertising features the Facebook platform enables, if organisations master the right tactics, digital can become the lead channel for new supporter acquisition.

Recently I’ve set up a programme that helps humanitarian organisations leverage Facebook Ads for lead generation and fundraising. We have clients of all shapes and sizes. Some just starting out and some generating over $500,000 a month in donations from Facebook Ads.